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Gender (Please select one):     Male   Female   What Age Group do you come under? (Please select one)   Under 16   16-24 25-34 35-44 45-54 55-65 66+

How Often would you say you listen to Kiss Fm?   Every day     Several days a week At least one day a week Less often Not at all

Which, if any, of the following Hair care products have you heard of?   Wella   Pantene Shwarzkopf Head & Shoulders Sunsilk Revlon Charles Worthington Loreal Aussie Hair Tresemme Clairol Vo5 Tony & Guy Nicky Clark       None of the above

From the list of brands below, which of these hair care brands have you used?   Wella   Pantene Shwarzkopf Head & Shoulders Sunsilk Revlon Charles Worthington Loreal Aussie Hair Tresemme Clairol Vo5 Tony & Guy Nicky Clark       None of the above

From the above brands which ones have you seen/heard advertising messages or sponsorship (in association with…) for in the last few weeks or so?   Yes   No   Dont know     Wella         Pantene         Shwarzkopf         Head & Shoulders         Sunsilk         Revlon         Charles Worthington         Loreal         Aussie Hair         Tresemme         Clairol         Vo5         Tony & Guy         Nicky Clark

Do you remember seeing/hearing something about Aussie Hair in the last few weeks or so? If so where?   TV   Radio Newspaper Magazine Internet/email/social media (eg Facebook) Outdoor Transport (eg Tube, Bus) In shop/store Someone I know mentioned - word of mouth       Don’t know /Can’t remember

What Radio Station do you remember hearing something about Aussie Hair on?   Kiss Fm   Capital Fm Heart Fm Absolute XFM Choice Smooth Other

Which, if any, of these statements do you associate with Aussie Hair?   Free-Spirited   Australian Down to earth Unconventional Clever/Humorous Effortlessly cool Never cheesy Positive Aspirational Exclusive   None of the above

When it comes to trialling new hair care products whose recommendation do you value most?   Friends/Family   Radio DJ/Presenter Suggestions on Social Media Website/blog articles Press articles   Other please state

Thinking about Aussie Hair, to what extent do you agree with the following statements.   Strongly disagree   Disagree   Neither agree nor disagree   Agree   Strongly agree     Aussie Hair shines sensationally             Aussie Hair is a beauty secret             Aussie Hair is must have             Aussie hair captures the care free Aussie attitude

Thanks for taking the time to fill in this survey. If you would like to be entered in our free prize draw to win a £100 of Shopping vouchers please fill in your details below   Name     E-mail     Phone Number