key103_nostrap

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  What age group are you in?
  Working Status: Do you work:
  Do you have Children 16 or under in your household?
  Can you tell me if you are fully or partly responsible for grocery shopping for your household?
  And do you ever buy instant hot snacks and microwave snacks these days (eg soup, noodles, pasta and sauce meals, whether for yourself or for your household?
  How often would you say you listen to Key 103?
 
  Which, if any, of the following hot snacks and microwave snacks have you heard of?
   
  From the following brands, which, if any, of these have you ever bought
   
  Again from the following brands which ones have you seen/heard advertising messages or sponsorship (in association with…) for in the last few weeks or so?
   
  On a scale of 0-5 how likely is it that you would purchase Batchelors in the future?
0 = definitely WILL NOT       5 = definitely WILL
 
 
 
 
 
 
  On a scale of 0-5 how likely is it that you would recommend Batchelors to a friend?
0 = definitely WILL NOT       5 = definitely WILL
 
 
 
 
 
 
  And where do you remember seeing/hearing something about Batchelors in the last few weeks or so?
  If you don’t buy Batchelors, why not?
 
  What,if any, of the following do you associate with the brand Batchelors?
   
  Thinking about Batchelors, to what extent do you agree with the following statements.
           
  Batchelors products taste better than other instant hot convenience foods          
  Batchelors range of instant hot convenience foods are good quality          
  Batchelors range of instant hot convenience foods are great for eating on-the-go          
  Batchelors instant hot convenience foods are suitable for the whole family          
  Please listen to this audio clip. When you finish please indicate whether you have heard this clip or anything like it before today?
  From the promotional message you just heard, please state to the extent you agree (5) to strongly disagree with (1)
           
  I enjoyed listening to the promotion          
  The promotion gives me a better impression of Batchelors          
  The promotion told me something new          
  The message of the promotion is clear          
  I’m getting fed up of hearing the promotion          
  I’m more likely to consider Batchelors as a result of this promotion          
  Which, if any of the following are you likely to do in the next few weeks or so?
Select all that apply

Thanks for taking the time to fill in this survey.
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£100 in Shopping Vouchers please fill in your details below
 
 
 
 
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