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Listening habits   When do you listen to Clyde? (tick all that apply)   Breakfast M-F 0600-1000   Mid morning M-F 1000-1400 Afternoon M-F 1400-1800 Drive time M-F 1800-2000 In Demand M-F 2000-2200 Overnights 2200-0600am Saturday Sunday

Your Home...   Have you bought any furniture in the last year or have any plans to buy any in the next year?   Yes, I have bought some   Yes, I plan to buy some No

How important are the following when you buy furniture? Please rate on the scale of 1 to 5 below.   1 - not very important   2   3   4   5 - Very important     Price             Quality             Customer Service             Expertise             Range

Thinking about buying furniture, which furniture shops can you name off the top of your head?

Which furniture shops can you recall hearing advertised on the Radio recently?

Which furniture shops can you recall hearing advertised on Clyde recently?

Here's a list of places in which you can buy furniture, which of these are familiar to you?   DFS   Argos   John Lewis   Heals Furniture Village   M&S IKEA   Harveys Habitat   House of Fraser Homebase   None of the above

From the same list, which have you heard advertise on the Radio recently?   DFS   Argos   John Lewis   Heals Furniture Village   M&S IKEA   Harveys Habitat   House of Fraser Homebase   None of the above

Again, from the same list, which have you heard advertise on Clyde?   DFS   Argos   John Lewis   Heals Furniture Village   Harveys IKEA   House of Fraser Habitat   M&S Homebase   None of the above

Here’s the same list one final time, which of the following companies would you consider buying your furniture from in the future?   DFS   Argos   John Lewis   Heals Furniture Village   Harveys IKEA   House of Fraser Habitat   M&S Homebase   Other   If other, please state

Why?

What comes to mind when thinking of DFS?

Which of the following do you think defines DFS? Tick up to three   Price   Quality Customer Service Range Expertise Offers great savings Other   If other, please state

Have you heard any advertising for DFS recently?   Yes   No

Where have you heard this advertising?   Radio   TV Newspaper Online Magazines Posters Other   If other, please state

Which of the following stations have you heard Furniture Village on?   Clyde   Capital FM Absolute Radio Classic FM Smooth Real Radio Other   If other, please state

What can you remember about DFS on Clyde?

Have a listen to the above audio Do you recognise this or anything similar being played on Clyde recently?   Yes   No

Have a listen to this audio and mark the below statements on a scale of 1-5 where 1 is disagree and 5 is agree?   1 - Disagree   2   3   4   5 - Agree     I like the sound of DFS and want to find out more             Want to visit DFS or check out the website             Want to visit station.co.uk and find out more about this             Would consider my next sofa purchase to be from DFS

What specific elements of the radio promotional material can you remember hearing on air? Please tick all that apply   Promotional trailers talking about DFS teaming up with Clyde   DJs talking about DFS teaming up with Clyde Listeners calling into the station to play a ’17 seconds challenge’ game to win a cash prize Promotional trailers encouraging people to go online for more chances to win DFS are guarantying delivery in time for Christmas on a select range of sofas None of the above

What do you think stands out about DFS on Clyde?

Does Clyde's association with DFS make you more or less likely to consider visiting DFS?   More likely   Less likely

About You   Are you..   Male   Female

Are you...   under 15   15-24 25-34 35-44 45-54 55-64 65+   Are you...   Single   Married Co-habiting

Do you work...   Full time   Part time Unemployed Student Retired

How many children do you have?   None   1-2 under 15 3+ under 15 1-2 over 15 3+ over 15

Thanks for taking the time to fill in this survey. If you would like to be entered in our free prize draw to win £100 of Marks and Spencers vouchers please fill in your details below   Name     E-mail     Phone Number